18 August 2024 – SJM Resorts, S.A. (“SJM”) actively organises community events that offer a variety of enriching experiences to inject positive energy into society. Coinciding with special occasions and cultural festivals between March and August this year, SJM invited more than 100 parents and children from Escola Tong Sin Tong, Macau Special Olympics, Sheng Kung Hui Macau Social Services Coordination Office and the Macau Association of the Hearing Impaired to participate in the “SJM x Macau Cruise”. Along with festive workshops and other fun-filled activities, these programs enabled members to spend quality time together and contributed towards promoting social inclusion.

Immersing in Easter Vacation
On 17 March, 20 primary students and parents from Escola Tong Sin Tong were invited to join the “SJM x Macau Cruise” to admire the scenery along the coast of Macau from A-Ma Temple to Coloane. Following the cruise, parents and children participated in an Easter workshop hosted by SJM in Coloane. They made straw hats and created lasting memories together.

Experiencing the Warmth of Mother’s Day
On 5 May, 30 parent-child pairs from the Macau Special Olympics joined the “SJM x Macau Cruise” and participated in a Mother’s Day workshop in the nearby Coloane area. The families shared moments of joy and laughter as they crafted twist stick floral baskets, creating one-of-a-kind gift for their mothers.

Celebrating Children’s Day
On 26 May, nearly 30 parents and children from the Sheng Kung Hui Macau Social Services Coordination Office experienced the “SJM x Macau Cruise”. Upon arrival at the Coloane Pier, the children were greeted by a special surprise as SJM’s friendly mascot, “Sam the Rooster,” warmly welcomed them. The fun continued as families set off to the Grand Lisboa Palace Resort Macau, where they visited the “Moomin Wonderful Encounter – Joyous Adventure in Macau” exhibition and spent a fun-filled afternoon with the enchanting characters of Moomin.

Welcoming Mid-Autumn Festival
With the Mid-Autumn Festival just around the corner, 34 members from the Macau Association of the Hearing Impaired joined the “SJM x Macau Cruise” on 18 August. Following the cruise, parents and children participated in a “Mid-Autumn” themed handicraft activity in the nearby Coloane area. Together, they created festive crafts that enhanced the atmosphere of reunion and celebration of traditional Chinese culture.

As a company deeply rooted in Macau, SJM has consistently demonstrated its commitment to supporting diverse groups within the community. By introducing a variety of fun and immersive activities, SJM is pleased to continue spreading love and support to the society. For the first time this year, the “SJM x Macau Cruise” and festive workshops were combined to extend even more enriching CSR programs. These activities have helped disadvantaged groups integrate more seamlessly into the society. In the future, SJM will continue to care for all sectors of society and promote a harmonious culture characterized by mutual love and respect.