Dedicated to promoting responsible gaming, SJM Resorts, S.A. (“SJM”) recently launched a series of activities based on the theme of the Macau SAR Government’s responsible gaming (“RG”) promotional campaign this year called “Lost Control, Lose Family”.

SJM Responsible Gaming Promotion 2021 – RG Award & Sustainable Development Planning Certificate Presentation Ceremony was held on 30 November 2021 at the Grand Ballroom of Grand Lisboa. Attending the ceremony were Head of the Research and Investigation Department of the Gaming Inspection and Co-ordination Bureau, Ms. Chan Ioc Sut, Divisional Head of Problem Gambling Prevention and Treatment Division, Ms. Wu I Mui, Vice President of the Macao Federation of Trade Unions, Mr. Choi Kam Fu, Professor Fong Ka Chio of the University of Macau, Professor Wang Chang Bin of the Macao Polytechnic Institute, President of the Macau Responsible Gaming Association, Mr. Kuan Vai Lam, President of Yat On Centre, Mr. Siu Yu Hong, Professor Koo Her Yen Hannah of Hong Kong Institute of Education for Sustainable Development, as well as Managing Director of SJM, Ms. Angela Leong, Secretary-General of SJM, Dr. Rui Cunha, and department heads of SJM.

This year’s responsible gaming promotion “Lost Control, Lose Family” allows employees and their families to have a deeper understanding of responsible gaming. In addition to allowing the participants to show off their creative talents, this event makes it possible to promote responsible gaming to a much larger audience. This competition already received an overwhelming response and more than 50 entries of short films, dolls and slogans, with the prizes being presented at the ceremony. There were other games included such as a responsible gaming “Crossword Game”, family game “Switch OFF Bad Habits, Switch ON Happy Family” and a quiz game “Tips on Gambling Debt and Finance for Family”, with more than 4,000 participants.

SJM aims to enhance the awareness and knowledge of its staff. This year we have focused on responsible gaming training and promotion, including responsible gaming ambassadors training, special training for new and current employees and booth games at the back-of-house area, serving more than 6,000 people in total. SJM also collaborated with the Hong Kong Institute of Education for Sustainable Development in offering its staff members a Proficiency Certificate Course “Sustainable Development in Macau Tourism, Leisure, Entertainment – Responsible Gaming” for the third consecutive year. Two-hundred staff members completed the course and were awarded certificates at the awards ceremony.

In order to promote responsible gaming across different channels, we have co-operated with Macao Gaming Industry Employees Home since the third quarter of 2021, where responsible gaming board game training is held regularly to allow colleagues to experience the issues encountered by families who have relatives with gambling addictions, with the aim to further understand the effects of gambling disorders on people and their families. The impact of assisting employees to face gambling addition with the correct attitude and insight shows that the number of participants is expected to reach five hundred.

Ms. Angela Leong, Managing Director of SJM said in her speech, “SJM will continue to actively co-operate with the Macau government’s policies and work closely with all sectors of society to vigorously promote responsible gambling publicity and education to employees, their families, citizens, and tourists, and will popularise and enhance the public’s responsibility towards gambling. SJM aims to aid society while contributing to Macau’s prosperous economy and a harmonious and healthy social environment for sustainable development.”